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Happiest Minds launches mCaaS™ – a one-stop platform for digital content brokering

London, UK – 24 November 2015 – Happiest Minds Technologies, a next generation digital transformation, infrastructure and security and product engineering services company, is pleased to announce the launch of mCaaS™ (Managed Content as a Service), a SaaS based digital content brokering platform catering to the needs of diverse enterprises across multiple industries and domains.

mCaaS is a SaaS-based digital content brokering platform which allows enterprises to manage digital content such as audio, video, images, text files etc. throughout its life cycle, thereby delivering a smart, seamless and connected delivery of content flow for the enterprise across its end consumers, employees and business partners. The platform could also be deployed on premise and applications can also be built on top of the mCaaS Platform as a PaaS model.

Enterprise digital content is an important factor of a typical digital transformation journey. While traditional systems focus on content creation and life-cycle management, they have not effectively solved the challenge of dynamic content consumption and monetisation needing content to be served and monetised based on the context.

“Enterprises are looking to cater to personalised or segmented content needs. To address these problems, we have developed mCaaS to address two specific needs in today’s enterprises. Firstly, mCaaS allows enterprises the opportunity to innovatively monetise their digital assets and secondly, helps enterprises orchestrate and manage content split across multiple locations. The fact that we do it through a cloud-based, light-weight, customizable and non-intrusive solution makes mCaaS a very cost-effective and quick to implement” said Puneet Jetli, CEO, Digital Transformation and Enterprise Solutions (DT&ES) Business.

Puneet further added, “For one of our customers, an International Market Research Company, the mCaaS platform has helped to generate a new revenue stream and monetise their digital content. As a result, this company is now witnessing a revenue growth of 15-20% on top of their existing revenue streams in the first year of launch itself.”

Features of mCaaS:

  • Complete or partial ingestion of real-time and offline data/content
  • Aggregate and orchestrate multiple digital content/assets from multiple sources
  • Personalised content recommendation
  • Real time deep insight of user content consumption and interaction
  • Intelligent search across multiple channels and content sources
  • Intelligent ranking and filtering
  • Security and plagiarism protection

For an International Travel and Hospitality Company, the mCaaS platform has helped to monetise their core entertainment products, enabling a 10-15% straight saving through increased business growth with improved product recommendation.

For the retail industry, the solution creates a ‘Sell a Look’ platform for consumers, enabling them to virtually get, make, share and buy a look through innovative digital content consumption The solution is helping retailers increase their business via a self-guided tour of “Get a Look” and “Make a Look” for their consumers. This helps consumers get a 360 degree view before they make a purchase. The digital assistant solution for service centres powered by mCaaS allows support associates to get relevant content dynamically through human interaction and cognitive search from multiple sources such as CRM, local database and ERP.

About Happiest Minds Technologies

Happiest Minds is a next generation digital transformation, infrastructure, security and product engineering services company with 100+ customers, 1500+ people and 16 locations. Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions applying skills, IPs and functional expertise in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, consumer packaged goods, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality. Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore, Australia and has secured $ 52.5 million Series-A funding. Its investors are JP Morgan Private Equity Group, Intel Capital and Ashok Soota.

Media Contact:
Michael Bartley
C8 Consulting
+44 (0)118 949 7750

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